Jul 4 2007
Britannia has launched a new scheme that will see a tree planted for each child whose parent starts investing in one of its child saving products.
It is hoped that the environment will benefit from thousands of newly-planted trees and that the children whose parents opened a savings account will begin their adult life from a stronger financial footing.
The building society is convinced that its savings products, including a child trust fund offering (CTF), are among the best available on the market.
"We hope the trees will help youngsters understand how important it is to protect the environment whilst planning for their financial future," said Neville Richardson, chief executive of the Britannia Group.
"It is essential that children learn good financial habits and to be socially responsible towards the planet from an early age."
A recent report from CTF provider The Children's Mutual suggested the myth of the tooth fairy can be a useful way for parents to teach their sons and daughters about the value of money in the modern world.
