Jun 19 2008
Saving is an important part of financial management, according to 75 per cent of the people polled recently by Nationwide Building Society.
For many Britons saving for children is seen as crucial but only 50 per cent of all adults are currently setting money aside on a regular basis.
And despite the emphasis many people put on saving for children or for a proverbial rainy day, most confess that they are not putting as much aside as they feel they should be.
Furthermore, an increasing number of consumers across the country feel that the current economic environment makes it not a good time to start saving.
Matthew Carter, Nationwide director for savings, said: "As food and fuel prices continue to rise, and people feel gloomier about the economy, more consumers think it is a bad time to save.
"This is a shame given many savings providers are offering highly competitive and attractive rates at the moment."
According to previous research by Nationwide, Britons aged16 to 24 and 55 to 64 are among those most likely to consider saving to be important.