Feb 12 2007
A promotional scheme involving paint your own piggy banks aimed at encouraging young children to save has been a success, according to the building society responsible for the promotion.
The paint your own piggy scheme has resulted in the numbers of those opening FirstSaver accounts at Britannia increasing by 70 per cent, while the Junior Saver affinity account aimed at football fans has seen a 60 per cent rise.
Furthermore, the company has reported a 30 per cent increase in the number of savers opting for its child trust fund account.
Tim Franklin, managing director of member business, said: "We hoped the piggy banks would give youngsters an additional incentive to save because they are fun."
He added that the company was pleased to see children engaging in saving, noting that Britannia had a number of "fantastic" products aimed at this age range.
Britannia launched its paint your own piggy bank promotion last December, aimed at children who opened up a child trust fund, FirstSaver or Junior Saver account with the company.
