Mar 28 2007
Online fund supermarkets offer investors, such as those saving for children, a broader access to funds, a provider of individual savings accounts (Isas) has argued, while also offering savers discounts and flexibility.
Fund provider Fidelity International reports that one in three people putting money into Isas will go online to invest their money during 2007.
The company lists five top benefits available to consumers if they look at funds online, citing improved choice, cost, flexibility, an easier fund selection and improved portfolio management as reasons to opt for online investing.
Richard Wastcoat, UK managing director at Fidelity International, said: "Given the increasing accessibility of the internet it is not surprising we are seeing a rise in the number of investors who would rather invest online this Isa season."
He added that savers wary of investing their full Isa allowance at one time can make use of monthly savings plans and other similar options online.
Last year, Fidelity International advised those looking to save in an Isa to use the internet, phone, or physically drop off applications at its buildings in advance of the April deadline.
