Aug 13 2007
Terminology used to describe different kinds of investments or financial services can be off-puting to women who could be making their money work harder, according to one expert.
Anna Sofat, director of AJS Wealth Management, claims that while women sometimes lack enthusiasm for money-related matters, they quite rightly like the idea of having more financial security.
And Ms Sofat suggests that part of her role in advising female consumers involves relating investment issues to real-life affairs, such as securing a strong financial grounding for children as they reach adulthood.
"Money is here and now; finance is a bit high-faluting, full of jargon and complexities that [women] don't necessarily want to get their heads around," said Ms Sofat.
She went on to explain that part if her job involves linking investments to what women "want to get out of life, rather than generally saying: 'You should take care of your finances because it makes sense'."
Figures from the National Savings & Investment organisation recently showed that the wages of women aged in the 20s in the UK are catching up those of their male counterparts.
