Child saving plans

Mar 12 2007

Financial education 'should start early'

Financial education should start early, according to a financial services provider.

Simple games can be played to help children get a head start when it comes to the vagaries of real-life personal finances.

Co-operative Insurance suggests playing games such as 'Supermarket Sweep', in which children are taken to the supermarket and asked to buy food to make a balanced meal for the family with a budget of £5.

Another game, 'Value for Money', benefits both children and parents, as children earn treats if they succeed in identifying money-saving offers in magazines and newspapers.

Zack Hocking, head of saving and investments at Co-operative Insurance, said: "Initiatives such as this will stimulate children's interest in saving for the future and encourage them to carry on their savings habit into adulthood."

Co-operative Insurance said it has now opened over 26,000 child trust fund accounts, with average monthly direct debits of £28 on top of the original £250 lump sum provided by the government.

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